I have experience in building and supporting highly effective research teams, establishing research programs to support diverse product needs, leveraging research insights that inform strategy, and applying user-centered design methods to drive product direction.
Below are a few high-level samples from my portfolio. If you want to learn more, please contact me.
Research is a key partner in the development of successful products
Building highly effective research teams that influence product strategy
My role: As a Research Manager at Facebook, I've built and supported diverse, skilled research teams from the ground up. My teams are highly effective at working with their stakeholders to create buy-in for research, establishing themselves as trusted partners to their product teams.
Highlights: Built and led research medium to large teams for Youth, Messenger, and Facebook Groups, recruited and hired researchers with diverse skillsets in various quantitative and qualitative methodologies, which enabled our product teams to gain a deeper understanding of target audiences, pain points, and opportunities Facebook is uniquely positioned to build for.
Impact: During my time at Facebook I've created research programs that help researchers become trusted, strategic partners in the product development lifecycle. I've also introduced best practices for engaging with product partners through leadership immersions, peer reviews, status reports, research roadmaps, designing cross-pillar research squads, and rolling research programs.
Slack team: The Atlas Pioneers
Establishing research programs to support diverse product needs
My role: As the founding research lead at Atlas, I was tasked with building a lean research program that included ethnography, surveys, user analytics, in-lab usability testing, beta testing, A/B testing, and market research.
Highlights: Built a customer feedback panel and alpha program (at left) using Slack to gain just-in-time user feedback, recruiting for usability testing, survey responses, and concept value testing.
Impact: Findings from this ongoing research were used to prioritize the product roadmap and iteratively launch product improvements. This work also established buy-in for research and created funding for a small research team to continue expanding research support.
Leveraging research insights to inform strategy
My role: As the Research Director at Anthro-Tech, I led a team of researchers to review four years of transit user research findings to develop a vision and roadmap plan for the future of Sound Transit’s presence across all digital channels.
Methods: Review of past research findings, technology capabilities review, stakeholder surveys and interviews, and journey mapping workshop
Highlights: Produced a printed booklet that detailed recommendations for their 3-year digital roadmap.
Impact: Recommendations led to insights for improving the end-to-end rider experience, content strategy, and best practices for leveraging web technologies to drive rider engagement.
Applying user-centered design to drive product direction
My role: As the Research Director at Anthro-Tech, I led a team of designers, researchers, and offshore engineers to modernize a transit mobile website.
Methods: Competitive analysis, user survey, design mapping workshop, card sorting, tree testing, field testing, wireframing, in-lab usability testing.
Highlights: Working with an offshore team that had little experience in designing for mobile web in the USA.
Impact: The redesign modernized the transit's mobile web presence and included real-time arrivals, schedules, trip planning, and rider alerts.